Pro Tips for Picture Perfect Signage in Gilbert

Designing a sign for your business in Gilbert’s Heritage District is not just about grabbing attention. It’s about reflecting the district’s blend of old-town charm and modern vibrance. Each sign contributes to the area’s personality, so getting the details right helps your brand fit beautifully into Gilbert’s historic and creative atmosphere.

The location of your business within the Heritage District can significantly influence sign requirements and design standards, as different areas may have specific regulations and guidelines. You can never ask too many questions before planning and designing your signs! (Hiring a sign partner early in your process can help ease your journey.)

The Essentials of Gilbert’s Sign Code

All signage in Gilbert must comply with the Land Development Code. This rule keeps the town’s look consistent and prevents visual clutter. Signs generally need a permit unless they qualify for exemption. Only certain types of signs are permitted in each zoning district, and the sign code outlines these distinctions. This step ensures designs complement surrounding buildings and preserve the district’s distinctive feel.

For businesses located in the Heritage District, there is an added level of design coordination. Many multi-tenant or commercial properties require a Heritage Sign Plan (HSP), and HSP are specifically required for multi-tenant buildings with three or more tenants. The requirements for signage can vary depending on the zoning district, so businesses should determine their zoning classification before applying. The purpose is to make sure all signs within one property share a unified design style, creating a balanced and cohesive streetscape.

Standards for the Heritage District

The Heritage District has clear guidelines to preserve its character while allowing creativity. One popular example is the suspended sign, which adds a classic and welcoming touch to storefronts.

Key rules for suspended signs include:

(Please double check all permit requirements)

• Maximum size of six square feet.
• Not included in a business’s total sign area limit.
• Must hang from a roof overhang or covered walkway near the exterior wall.
• May be lit indirectly, using fixtures that match the building’s style.
• Must use colors and materials approved under the Heritage District Redevelopment Plan.
• Specific criteria must be met for approval, such as design compatibility with the building and appropriate placement within the property.

To be compliant with district standards, you should measure the size and placement of suspended signs according to the established criteria, including sign dimensions and distance from the building facade.

These smaller signs help maintain the walkable charm of the district and make storefronts approachable without overwhelming the scenery.

Master Sign Programs: Coordinating Signage for Multi-Tenant Properties

For multi-tenant properties in Gilbert, a master sign program is the key to creating a unified, professional look while staying in full compliance with local sign regulations. A master sign program is a comprehensive document that sets out the sign requirements for an entire property—covering everything from sign types and sizes to materials and placement. Once approved by city staff, this program becomes the guiding standard for all future signage on the property.

Why implement a master sign program?

Property owners and managers can benefit from a master sign program because of one main reason: the sign permit process becomes streamlined. With approved plans on file, the process for obtaining sign permits is faster and more predictable, reducing the risk of non-compliance and potential fines. This approach also helps maintain a consistent visual theme, enhancing the property’s curb appeal and supporting effective property management.

Rooftop Neon Signs and Modern Design

In 2019, Gilbert allowed rooftop neon signs in the Heritage District to celebrate its lively restaurant and nightlife scene. These signs are meant to amplify the area’s identity rather than promote individual businesses. Rooftop neon signs must be designed in harmony with the building’s architectural features and comply with building-related sign requirements. Naturally, the town still regulates their height, size, and placement – it’s called the Heritage District for a reason!

Signs That Are Not Allowed

Prohibited signs are not allowed anywhere in Gilbert, including in the Heritage District.

These include:

• Billboards
• Pole signs
• Flashing or animated signs
• Signs placed within public rights of way

These prohibitions are established by local codes to maintain the district’s character and safety. These restrictions protect both the district’s appearance and pedestrian safety while preventing visual competition between businesses.

The Heritage Sign Plan in Detail

The Heritage Sign Plan is a design blueprint. It is meant to be a helpful document – not something to be dreaded or worse, avoided.

Before designing a sign, property owners should check if an existing Heritage Sign Plan is already in place for their property. Taking advance steps toward creating a sign will eliminate headache (and heartburn). Here’s what you can find in the Gilbert Heritage Sign Plan:

• Design and aesthetic guidelines. Defines acceptable fonts, colors, and layouts so every sign looks cohesive and historically appropriate.
• Information and messaging. Specifies what can be displayed (think: words, logos, images, etc.).
• Placement and size. Prevents signs from covering architectural elements or creating clutter.
• Material and construction. Encourages durable materials like wood or metal that suit the heritage look and resist wear from the Arizona climate.

A copy of the Heritage Sign Plan can be obtained from the city or your property manager.

The Approval Process

Permit applications must be submitted for all new signage in the Heritage District. It is important to submit a complete application with all required forms and supporting documents to avoid delays in the approval process.

Every proposed sign in the Heritage District goes through review.

• Submitting detailed plans and documentation through the planning system is required for initial evaluation.
• A Design Review Committee examines each proposal and compares it against the Heritage District guidelines.
• The committee may approve, request revisions, or deny the application based on design compatibility.
• If revisions are needed, applicants can adjust their design and resubmit for final approval.
• After approval, an inspection process follows. Inspections must occur within a specified timeframe to ensure compliance with approved plans and local regulations.

This process helps maintain design quality while allowing flexibility for creative expression.

Temporary Signs and A Frame Displays

Temporary signs such as A frames are common for promotions and new businesses, but their use is closely monitored. The Redevelopment Commission has discussed setting limits on how many A frames each business can use to prevent sidewalk congestion. The number and duration of temporary signs, including temporary banners, are limited by town regulations to ensure compliance and consistency. Temporary banners are subject to specific regulations and may require separate approval. Temporary signs for special events have additional requirements and time limits that must be followed. Refer to the town’s fee schedule for details on permit costs for temporary signs, including banners and event signage. The town aims to balance advertising needs with accessibility for pedestrians.

Permanent and temporary signs are covered under different sections of the Land Development Code. Section 5.6.11 applies to permanent signage, while Section 5.6.9 governs temporary displays.

Lighting and Materials

Lighting in the Heritage District should enhance rather than overpower. Indirect or decorative illumination works best, creating a warm and inviting glow that fits the district’s character. Harsh lights or overly modern fixtures are discouraged. Illuminated signs and certain materials may be subject to special requirements to encourage compatibility with the district’s character. Materials also matter. Wood, metal, and other durable finishes are preferred to maintain the town’s cohesive aesthetic.

Final Thoughts

Signage in Gilbert’s Heritage District reflects the balance between creativity and heritage. Every sign tells part of the town’s story, combining thoughtful design with respect for its historic setting. When businesses follow the district’s design standards, they help keep the streetscape inviting and consistent, creating a space where both tradition and innovation thrive. Well-made signs do more than identify a business; they enhance the overall atmosphere that makes downtown Gilbert a welcoming place to visit.

At Collaborative Sign & Design, we understand how important it is to get every detail right. Our team works with local businesses to create signage that fits naturally within the Heritage District while showcasing each brand’s identity. We focus on quality, design harmony, and compliance with town guidelines. From concept to installation, every project is handled with care and collaboration, helping businesses stand out in a way that feels true to Gilbert’s character and community spirit.