Confucius said that ?The beginning of wisdom is to call things by their proper name.?
 
Naming "things" is a part of general human communication using words and language and today?s conversation is about the power of naming things. I will share a few ways naming things has altered the landscape of my life and transformed my sense of empowerment and identity and ultimately primed me for the freedom I have today.
 
Every business coaching advice I?ve received has always made a point about naming your target market - about drilling down your market to the smallest detail so you can carve out a niche with that segment. I will share how this type of drilling made a difference in my personal life which created everything I know and have in my professional life.

Speaker:  Elaine Kessler, Elaine Kessler Photography

Bio:  Elaine operates Elaine Kessler Photography and directs Created Equal Trigger Exhibits, an arts organization that generates dialogue, collaboration, and data. An Adjunct Faculty in the arts at Park University in Gilbert, Elaine is also a former faculty associate in ASU?s Asian Pacific American Studies Program and in the Hugh Downs School of Human Communication. Elaine holds a MA in Creative Enterprise and Cultural Leadership. She also completed graduate work in Performance Studies and Southeast Asian Studies. She was a Wilson Scholar at William and Mary and an Institute Fellow at Northwestern University?s Center for Global Culture & Communication. Elaine was awarded Businesswoman of the Year in 2019,  Volunteer of the Year in 2017, and is a Flinn-Brown Fellow in the Arizona Center for Civic Leadership Academy.

Elaine is married to William Johns and together they have two incredible kids, Adele and Elise. Arizona has been their home since 2001.

In addition to all thing?s arts related, Elaine is a fanatic for dogs, adhesive products, stationery, and Brazilian cocktails.



About GEM Talks:
Designed for the Entrepreneur, these events are patterned after "TED talks" and are called "GEM Talks" - Gilbert, Entrepreneurial, Motivational. Each GEM Talk will feature an interactive session with a successful and motivational entrepreneur who will share his/her success story and provide insightful tips on how others can succeed in business and life. Attendees will have the opportunity to mingle, network, and interact with the featured speaker.

Students, the public and Gilbert Chamber members are encouraged to attend - all ages are welcome. Casual networking will occur following the presentation. Meet entrepreneurs as well as experienced business people and make your business or business idea prosper!