Valerie Crafton, CEO/FOunder
VALConsultants (VALC LLC)
 
How many years have you been in business?
2 years

What product or service do you offer?
At VALConsultants (VALC), we offer tailored, data-driven project controls to help clients optimize timelines, budgets, and resources. Our services include forensic studies to uncover inefficiencies and risks, while implementing continuous improvement strategies. We specialize in organizing data for real-time visibility and AI readiness, enabling clients to make proactive decisions based on accurate, up-to-date information. In addition to improving project controls, we provide solutions like Digital Twin development, lean project controls, and automation to streamline operations and maximize efficiency. Our goal is to fast forward clients to their future state, ensuring projects are delivered on time, within budget, and with reduced risk. Ultimately, VALC offers both strategic and technical services that drive operational excellence and sustainable growth.
 
What makes your business different, competitive, or unique?
At VALConsultants (VALC), we deliver tailored, data-driven project controls to solve immediate challenges and ensure long-term success through real-time visibility and AI readiness. Our dirt-to-delivery expertise combines advanced technology with human insight, ensuring efficient project execution from start to finish. What sets us apart is our “handshake approach”, which bridges data and hands-on management, seamlessly aligning technology with execution to deliver projects on time, within budget, and with minimal risk. Beyond project solutions, we are dedicated to eliminating unconscious biases in construction. Through my book, "That Construction Worker is My Mom," we challenge stereotypes and inspire the next generation to pursue limitless careers. Partnering with VALC means achieving operational excellence and fostering a more inclusive future.

What is the nicest thing a customer has ever said about your business?
One of the nicest compliments we've received at VALConsultants (VALC) is, “Not only were we the most productive team they’ve worked with, but they were impressed with our ability to be dot connectors, seamlessly integrating all aspects of the end-to-end build cycle.” This highlights our “handshake approach,” where human expertise and digital tools work together smoothly throughout the project. At VALC, we focus not only on productivity but also on ensuring that every detail, from strategy to execution, is connected.
 
How has your business found value in your membership with the Gilbert Chamber?
Our membership with the Gilbert Chamber has been invaluable to VALConsultants (VALC). The Chamber provides a strong networking platform, connecting us with local business leaders and fostering meaningful relationships that have helped us grow. These connections offer valuable insights into the local market, creating collaborations and opportunities to expand our services. Additionally, the Gilbert Chamber's resources, such as educational workshops and business development events, have kept us up-to-date on industry trends and improved our business practices. Being part of a community that encourages continuous improvement aligns perfectly with our mission at VALC. Overall, the Chamber has played a key role in building our local presence, supporting our growth, and reinforcing our commitment to giving back to the community.
 
What Motivates you professionally?
What motivates me professionally is the intersection of innovation and legacy in the construction industry. We are on the brink of a new era where AI, automation, and digital tools can reshape how we build, while at the same time, the industry is losing vital knowledge as seasoned professionals retire. To succeed, we must close gaps and accelerate improvement across the board—not just preserve traditional methods but actively evolve them. It’s not about “don’t fix what isn’t broken”; it's about recognizing that construction is evolving, and we need to embrace diverse talent, adopt new methods, and become AI-ready. I am driven by helping businesses bridge this gap through technology integration, fostering diversity, and ensuring continuous improvement.

What do you consider to be your greatest success?
My greatest success is the journey of creating change when others said it was impossible. Growing up with fewer privileges, I worked hard to achieve what many doubted I could. In the contractor and corporate worlds, I faced resistance to innovation, often hearing, "It’s been tried" or "You won’t succeed." I learned that “impossible” often means the solution hasn’t been found yet. As a corporate intrapreneur, I thrived on accomplishing the impossible, but corporations weren’t ready for the growth I championed. Now, as an entrepreneur, I align my work with my values—closing the diversity gap and helping businesses fast-forward to their future state. That’s success—creating change and driving progress against the odds.
 
Who do you look up to or admire?
I admire those with the courage to challenge the status quo and turn adversity into opportunity. People who drive meaningful change by pushing boundaries, even when told it can’t be done, are the ones I look up to. Entrepreneurs and leaders who rise above obstacles to pursue their vision inspire me deeply. I particularly respect individuals who fight for diversity and inclusion in traditionally rigid industries like construction and technology. Those who break through barriers of gender, background, or circumstance to transform entire industries hold my highest regard. I also value mentors and coaches who empower others to grow—just like those who helped me realize my potential during my own entrepreneurial journey.

When you're not working where, in Gilbert, do you spend your time?
I've had the privilege of watching the town transform over the last decade. Both of my children were born here, and I even contributed to the construction of ASU Polytech Jr. High and Gilbert Regional Park, so this town holds a special place in my heart. For a night out, I enjoy a craft cocktail at Buck & Rider or a cold beer at Barnone. I love shopping at Sip and Shop, grabbing sushi at Sushi Brokers, or getting active with rock climbing at Alta or mountain biking in the San Tan Mountains. Gilbert is a perfect blend of great food, shopping, and outdoor adventure, and I love being part of this vibrant community.