Gerald Jones, Owner

Turkey Burger Boss
 

 

How many years have you been in business? Launch in Sept '25

 

What product or service do you offer? 
I offer gourmet, from-scratch turkey burgers served from my fully branded food truck, along with fresh-cut fries, ice-cold Kool-Aid, and catering for private, corporate, and special events.

What makes your business different, competitive, or unique? 

My business's uniqueness is that I’ve taken the classic turkey burger and elevated it into a gourmet, crave-worthy experience you can’t find anywhere else. Everything is made from scratch — from the perfectly seasoned turkey patties to the fresh-cut fries — and served in bold, branded packaging that matches our big flavor. On top of that, I bring style, energy, and personality to the food truck game, creating a memorable experience with every order. We’re not just serving food — we’re serving a vibe.

What is the nicest thing a customer has ever said about your business?

"Your branding is so clean and professional, it looks like a national franchise already. The colors, the character, and the packaging make me want to try it before I even see the food."

How has your business found value in your membership with the Gilbert Chamber?

My membership with the Gilbert Chamber has been incredibly valuable because it’s connected me with other local business owners, community leaders, and potential customers who genuinely want to see each other succeed. I’ve been able to network, share my story, and create relationships that have led to event bookings, collaborations, and word-of-mouth buzz for my upcoming launch.

What motivates you professionally?

The drive to build something lasting that combines my passion for great food, my love for community, and my entrepreneurial spirit. I’m fueled by the challenge of turning a vision into reality, step by step, and creating a brand that people recognize, respect, and crave. I’m also motivated by the idea of legacy — showing my kids and my community that with hard work, creativity, and persistence, you can create opportunities, make an impact, and leave something behind that inspires others.

What do you consider to be your greatest success?

I consider my greatest success to be bringing the Turkey Burger Boss brand from an idea in my head to a fully realized business that’s about to launch. Seeing the truck wrapped, the menu finalized, the packaging designed, and the community already excited — all before day one of sales — shows me that the vision, planning, and grind have paid off. It’s proof that with focus and persistence, you can turn a dream into something real and ready to make an impact.

Who do you look up to or admire?

I look up to and admire entrepreneurs who built something from the ground up and stayed true to their vision, even when the road wasn’t easy. People like Daymond John, who started FUBU from his living room and turned it into a global brand, inspire me because they prove that creativity, hustle, and persistence can break barriers. I also admire local business owners in my community who pour their heart into what they do every day — not just to make a living, but to create something meaningful for their customers and to give back to the community.

When you're not working, where in Gilbert do you spend your time?

When I’m not working, I love spending quality time with my family and traveling with my wife to explore other countries — always on the hunt for great food and a good cup of coffee. Here in Gilbert, you’ll often find me at local food spots, coffee shops, and community events, enjoying the flavors and experiences the town has to offer.