FOR IMMEDIATE RELEASE
 

Collaborative Sign & Design Becomes Authorized Dealer of Watchfire Indoor LED Displays, Expanding Solutions for Churches in Gilbert
 

Gilbert, AZ — March 31, 2026 — Collaborative Sign & Design today announced it has become an authorized dealer of Watchfire, a leading U.S.-based manufacturer of LED display technology. This partnership allows woman-owned Collaborative Sign & Design to bring high-quality interior LED display solutions—including Watchfire’s ReadyDisplay® systems—to churches and organizations across Gilbert and the surrounding communities.

As churches continue to evolve how they communicate and engage with their congregations, interior LED displays are becoming a dynamic addition to modern worship environments. Through this new partnership, Collaborative Sign & Design will offer turnkey solutions designed to improve visibility, simplify communication, and enhance the overall worship experience.

“Becoming an authorized Watchfire dealer allows us to deliver best-in-class LED technology to our clients,” said Matthew Soraci, co-owner, Collaborative Sign & Design. “We are especially excited to support churches in Gilbert with options that help people feel more connected, engaged, and included during services.”

Meeting the Needs of Modern Worship Spaces

According to Lifeway Research, over 90% of churches livestream services post-COVID. With livestreaming comes a need to have clear, engaging visuals that support remote participation, considering that 23% of U.S. adults participate in virtual religious services at least monthly, per Pew Research Center. To meet the needs of parishioners, Churches today will increasingly rely on quality visual communication to support both in-person and online experiences. For example, a cell phone propped up to capture a sermon via Facebook Live may not be enough to keep that 23% of viewers.

LED signs can help.

Certainly, technology in church can be jarring for some congregations. Collaborative co-owner Peppur Chambers-Soraci says, “My grandpa was a pastor in Indiana; the church was very traditional. I can only imagine what he would think about an LED sign lighting up behind him,” Chambers laughs. “I hope he would be on board with it!”
It is here where electronics must be a welcoming integration rather than a disjointed eyesore. Creativity and care are needed for seamless integration.

Watchfire Technology Brings Turnkey Simplicity

Through Watchfire, Collaborative Sign & Design now offers advanced indoor LED solutions, including pre-engineered ReadyDisplay® systems. These displays are designed for faster installation, reliable performance, and exceptional image quality, making them ideal for churches seeking a streamlined upgrade.
Chambers said, “Watchfire’s indoor LED displays are incredibly dynamic. Looking at them feels like a natural addition rather than a pixelated distraction.”  

Supporting Growth in Gilbert’s Church Community

As Gilbert continues to grow, churches are welcoming increasingly diverse and multigenerational congregations. Many are renovating existing spaces or building new facilities; these changes offer opportunities to introduce new methods of communication.

Soraci commented, “Ultimately, interior LED displays are a solution.” They improve visibility and increase engagement. When used creatively, they can make sanctuary video walls, lobbies and hallway displays feel like a modern and accessible environment from the moment someone walks through the door.

A Local Partner for Customized Solutions

Collaborative Sign & Design specializes in designing and implementing interior LED solutions tailored to each organization’s unique space and needs.

As an authorized Watchfire dealer, the company now combines local expertise with industry-leading technology to deliver impactful, reliable results.

Chambers added, “Matthew and I have one advantage – we come from theatre and film. We understand the importance of visual balance and not letting one thing overpower a central message. This partnership with Watchfire strengthens our ability to do exactly that.”

 

About Collaborative Sign & Design
Collaborative Sign & Design is a Gilbert-based signage and display solutions provider specializing in custom interior and exterior signage, including LED display systems for churches, schools, and commercial environments. The company focuses on thoughtful design, quality installation, and concierge solutions that enhance communication and user experience. www.collaborativesigns.com

About Watchfire
Watchfire is a leading manufacturer of LED signs and digital display solutions, known for innovation, reliability, and high-performance technology. Watchfire serves a wide range of industries, including worship, education, and commercial sectors, with products designed and manufactured in the United States. www.watchfire.com