Jon Kowanetz’s True North Business Mapping series is designed as a modular, progressive roadmap for business leaders. While each of the five workshops builds logically upon the previous one to form a complete blueprint for growth, every session is a self-contained "waypoint" packed with standalone tools and insights.

Whether participants attend the full 5-part series or drop in for specific topics, they will walk away with actionable strategies they can immediately apply to their business. This is the 2nd workshop in Jon's Business Mapping series.

Waypoints 2 & 3: The Trailhead & The Meadow - Clarify Your Direction and Attract the Right Customers

A business becomes much easier to grow when you are clear about who you are, what you do, why you do it and why customers should choose you. This workshop helps you clarify your purpose, define the value you actually provide, and translate that into messaging that resonates with the right customers. You’ll leave with a clearer understanding of what makes your business valuable and how to communicate that value more effectively, so that you can serve more of the people you're meant to.

Business Mapping Series Continued - Upcoming Workshops with Jon:
12/3/26   Waypoints 4 & 5
The Switchbacks & The Saddle - Build a Business That Works Without Everything Running Through You
12/8/26   Waypoint 6
The Calibration – Know What Your Numbers Are Telling You
12/15/26   Waypoints 7 & 8
The Scramble & The Summit - Turn Insight Into Action and Define Where You’re Going

Jon Kowanetz is a business strategist, franchise business coach, and founder of True North Business Mapping. With over 17 years of hands-on entrepreneurial experience, including founding and scaling an award-winning retail brand, Jon helps business owners, executives, and team leaders navigate the challenges of building and growing a successful company.

Through highly interactive workshops and coaching, Jon helps leaders gain clarity across the core areas of business strategy, operations, culture, marketing, and financial performance. Rather than offering one-size-fits-all advice, Jon uses a practical, reflective framework and experiential approach that helps leaders see their businesses from a different perspective, identify what may be holding them back, and determine where to focus next.

His goal is simple: to help business leaders find their direction, align their people and business with it, and create a physical, personalized, actionable map to guide their next steps forward.