According to Google, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase. So, what are the applications and other resources required to enhance the Google Business Profile (GBP) and/or the brand’s website, and what are the signals search engines look for to present the best pages per each search query?

 

The primary goal of this workshop, therefore, is to show businesses:

 

● The importance of information, maps, and other visual means that influence local rankings.

● NAP (Name, Address and Phone) consistency and the importance of local directory connection and optimization beyond Google.

● How to execute additional tips and tricks to better optimize your profile, for maximum exposure online.