3 Day Checklist for Solopreneurial Success

Think of it: each day, you could choose how you will pursue your personal passions, unfettered by permanent staff and without the restrictions of a supervisory organization. If that sounds like it would be a dream come true, set aside three days to build a better future for yourself in the form of a solopreneurial venture. 

Follow this simple checklist to ensure your success:

Day 1: Start! Dedicate this day to covering the essentials of establishing your business.

  • Determine your business direction. Consider something that plays well to your strengths, skills and interests.

  • Choose a worthy name for your business. Steer clear of anything that is misleading or difficult to spell, and make sure nobody else is already using it. 

  • Select the best business structure for your venture. For many solopreneurs, this is an LLC, thanks to the many benefits it provides. 

  • Develop a business plan that clarifies your goals and objectives and describes how you will achieve them. 

  • Your business plan will include a budget, but this is tricky for new business owners. Look for tools that will help you forecast your initial income and expenses. 


Day 2: Run! Dedicate this day to connecting with your very first customer.

  • Define your target audience so you can create relevant outreach. 

  • Come up with a logo and slogan that will catch customers’ attention. Plan to incorporate it into your outreach materials, including your website. 

  • A great website is a critical tool for engaging your audience. Employ a website builder that is user-friendly and affordable so you can get online right away.

  • You’ll need an appropriate invoice for when those orders start rolling in. 

  • Begin marketing your new business; reach out via social media, email and your personal network.

  • Keep your outreach pitches simple, personal, friendly and concise.  


Day 3: Grow! Dedicate this day to setting the stage for growth.

  • You already defined your target audience. Now take some time to get better acquainted with your customers better.  

  • Customers are the lifeblood of all businesses; make top-notch service a priority. 

  • Put your website to good use by providing valuable content to your audience. 

  • Look for discreet ways to build your brand, such as through hashtag use, referral programs and infographics.

  • Just because you’re a solopreneur, it doesn't mean you need to wear all the hats for your business. Look to freelance services that make sense for your time and skill limitations. 

  • As you grow, don’t let your finances get away from you. An accounting assessment can help you stay on track. 

  • The internet is an amazing and invaluable resource for new businesses, but you have to make the most of it. Analyze your web presence to ensure you’re optimizing every opportunity.  

  • Your local community is another invaluable resource. Join the chamber of commerce to ensure rich engagement with area businesses, organizations and individuals, as well as for networking opportunities and events. 


You’re new to starting a business — tap into the expertise of ZenBusiness to get started out on the right foot. They have helped over 100,000 businesses through the journey of those first few days, and provided ongoing support for the long run. For everything from forming an LLC to building a website to accounting help, they offer their assistance on one convenient platform. Turn to zenbusiness.com for help from the ground up.